In the fast-evolving media landscape of Saudi Arabia, a well-crafted press release can be a powerful tool to amplify your brand, announce a milestone, or share newsworthy developments. But success isn’t just about writing—it’s about understanding the cultural nuances, choosing the right channels, and executing with precision.
Whether you’re a startup founder, corporate communicator, or PR agency, this guide walks you through the five essential steps to submit a press release in Saudi Arabia, complete with practical tips and strategic insights.
Step 1: Craft a Compelling Press Release
The foundation of any successful media outreach is a press release that grabs attention and delivers value. Here’s how to get it right:
Structure Matters
- Headline: Make it punchy, relevant, and informative. Avoid clickbait—Saudi media values credibility.
- Lead Paragraph: Answer the 5Ws—Who, What, When, Where, Why. This is your elevator pitch.
- Body: Provide context, data, and quotes from key stakeholders. Keep paragraphs short and digestible.
- Boilerplate: Include a brief company profile and contact information.
- Call to Action: Invite readers to visit your website, attend an event, or reach out for more info.
Tone and Style
Saudi audiences appreciate professionalism and clarity. Avoid overly casual language or excessive jargon. If your release touches on sensitive topics—such as religion, politics, or social norms—ensure it aligns with local regulations and cultural expectations.
Step 2: Localize Your Content
Localization isn’t just translation—it’s adaptation. To resonate with Saudi media and readers, your press release must reflect linguistic and cultural relevance.
Arabic Translation
While English is widely used in business, Arabic remains the dominant language in media. A bilingual press release (Arabic and English) increases your chances of coverage across diverse outlets.
Cultural Sensitivity
- Avoid idioms or references that may not translate well.
- Highlight aspects of your news that align with Saudi values—such as innovation, community impact, or alignment with Vision 2030.
Visual Enhancements
Include high-resolution images, logos, or infographics. Saudi media outlets often prefer visuals that are culturally appropriate and professionally designed.
Step 3: Choose the Right Distribution Channels
Distribution is where strategy meets visibility. Saudi Arabia has a mix of traditional and digital media platforms, and choosing the right ones can make or break your campaign.
Major News Outlets
Target reputable publications such as:
- Arab News
- Saudi Gazette
- Riyadh Daily
- Al Eqtisadiah (for business and finance)
These outlets have strong readership and credibility. Tailor your pitch to each outlet’s editorial focus.
Online PR Platforms
Use local press release distribution services like:
- ArabNewswire.com: Offers categorized submission across industries.
- Zawya and AMEinfo: Popular in the GCC region for business news.
These platforms allow direct uploads and often syndicate content to partner sites.
Social Media Amplification
Don’t underestimate the power of platforms like:
- X (formerly Twitter): Widely used by journalists and influencers.
- LinkedIn: Ideal for B2B announcements.
- Instagram & Snapchat: Useful for visual storytelling, especially in lifestyle and consumer sectors.
Use Arabic hashtags and tag relevant media handles to boost visibility.
Step 4: Submit Your Release
Once your content is polished and your channels are selected, it’s time to submit. Here’s how to do it efficiently:
Online Submission
Platforms like ArabNewswire.com typically require:
- Title and summary
- Language selection (Arabic, English, or both)
- Industry category
- Contact email
- Agreement to terms and conditions
Ensure all fields are filled accurately. Double-check spelling, formatting, and image quality before hitting “Submit.”
Direct Outreach
For major outlets, consider emailing editors or journalists directly. Include:
- A personalized pitch
- The press release as a PDF or Word document
- Embedded images or links to a media kit
- Your contact details and availability for follow-up
Building relationships with media professionals can lead to better coverage and future opportunities.
Step 5: Follow Up and Measure Impact
Your job isn’t done after submission. Following up ensures your release gets the attention it deserves—and helps you learn what works.
Monitor Coverage
Use tools like Google Alerts, Meltwater, or local media tracking services to see where your release is published. Save clippings and links for internal reporting.
Engage Journalists
If your release is picked up, thank the journalist or editor. If not, follow up politely after a few days. Offer additional context or exclusive angles to spark interest.
Analyze Performance
Track metrics such as:
- Website traffic spikes
- Social media engagement
- Inbound inquiries or leads
- Media mentions and backlinks
Use these insights to refine future press releases and distribution strategies.
Final Thoughts
Submitting a press release in Saudi Arabia is more than a transactional task—it’s a strategic opportunity to build brand awareness, credibility, and media relationships in one of the Middle East’s most dynamic markets.
By crafting localized, high-quality content and distributing it through the right channels, you position your brand for meaningful exposure. And with consistent follow-up and performance tracking, you’ll turn one press release into a long-term media strategy.
To feature your press release on Saudi Likes News™, simply contact Arab Newswire™ for press release distribution in Saudi Arabia, the Gulf region or the entire Middle East and North Africa (MENA).
