As Saudi consumers demand health, convenience and affordability, the kingdom’s food economy is becoming a proving ground for new value creation
Most markets demand trade-offs: Affordable or healthy, convenient or high-quality, local or global. But for Saudi Arabia’s dynamic, digitally-savvy and health-conscious consumers, compromise is no longer an option. They expect it all and are increasingly getting it.
PwC Middle East’s latest survey and report ‘Voice of the Consumer 2025: Saudi Arabia findings’ shows that cost, health and convenience now dominate consumer choices. But…
